Hoping to draw what is now called the “Millennial” customer (young shoppers) Macy’s has launched three new clothes collections. Plenty of big name chains try this all the time with celebrity endorsed or created product (as we have seen from David Beckham’s underwear line for H&M in the UK, Ashley Benson’s ‘Ashley Benson for Bongo at Kmart’ and the ‘Kardashian Kollection for Sears’) but these three new lines from Macy’s represent a startling new approach in the price of these items as well as who exactly that are specifically made for.
QMack, a 13-piece women’s wear line is named after fictional “Quincey Mack” and features work-wear ‘shrunken blazers’ and cardigans, leather bombers and pants. QMack marks the first internal sportswear brand the Jones Group developed from ‘ground-up’ and hits the 150 Macy’s stores and Macys.com the first of August.
Maison Jules, is (as you would expect from the name) a line with French inspiration for women aged 18 to 30 (a very big part of current fashion buying public, for sure). Prices are cheap to moderate here, beginning under $20 for basics, near $60 for tops and dresses and pants under $50. Like QMack this line hits in August with a campaign featuring Jeanne Damas.
A new private label for men, called Bar III Carnaby Collection is an extension of the Bar III brand launched a couple of years ago. Featuring sports coats, dress shirts, neckwear, vests, trousers, and suit separates it launches September, items under the $300.
So, as much as from everywhere else, we now have ‘stuff’ to look forward to from Macy’s.
And stuff to look forward to from VG: http://vongutenberg.com/e-magazine/