Even a seemingly anti-celebrity campaign, though led by celebrities, begun almost as a backlash against the cultural addiction we seem to have with selfies and Instagram, will grow into an Instagram phenomena all its own trying to mock itself. Allison Williams of “Girls” fame, just posted a selfie of herself in what has been called a “Two-Face Style.” The actress made-up one side of her face, while she left the other untouched, giving us half of what seems to be the latest in celebrity chic, the bare-faced pic…for reasons only Williams could know.
Last month super dooper model Heidi Klum took to her Instagram account to record her progression of getting ready for a shoot. She went from a bare canvas face, her unadorned high cheekbone-d mug, to completely tricked-out with make-up and a halo of teased hair. Again…why? As with lots of what we can do across the net these days, does the bare-faced craze fall into that ‘because we can, we should’ category?
Three years ago The Children In Need charity raised lots of money and awareness through this trend in their “BearFaced” campaign. Female celebs posed for before and after pics, the bare-faced one featuring a mini bear paw print on the celeb’s cheek…giving the campaign its name. A good cause…certainly. A craze for empowering women…who knows? A trend that gets twisted, overdone and leads to two-faced pics…you be the judge.
Surely we all have a voyeuristic streak in us. Certainly it’s nice to recognize that the mega rich/beautiful/popular are as flawed as you and I. But we want these people we adore and try to emulate to be flawless, to present the image they work hard to maintain; this is exactly why we make them celebrities. In the end, these bare-faced pics show us what we already know…but try to avoid about ourselves all the time by reveling in the lie that is celebrity.