And here I have been on about this for years (read here).
Market research company NPD reports that women’s ‘high-cut brief’ sales have doubled in the past couple of years. There has been a spike in retro unmentionable sales, stuff that typically covers more ‘area’ sports a higher waistline and is generally considered more comfortable to the women wearing it: the dreaded ‘Granny’ Panties.
Certainly of late female celeb style setters have been setting a higher-waisted fuller pantied standard; though not the first lady singer to sport lingerie during a performance Miley Cyrus has been wearing fuller panties and longer shorts on stage or on the town of late; Taylor Swift has been seen in a retro, high-waisted bikini all summer; actresses like Amanda Seyfried and Sofia Vergara have shown-up on recent magazine covers in fuller ‘hot pants’.
And if you doubt retro is all the rage, just take a look around!
Has Spanx added to the trend, prompting a younger generation into considering the benefits of girdles of old? Is it simply that with the truly ultra sickly skinny look kind of on the outs the market place is catering ever more to a everyday ‘figured’ gal who might want a little something to smooth out a tummy?
In the end though it might just come down to comfort over trend. I have often queried of my buddies (at least those as old as I) when the high cut panty was replaced by the thong or booty shorts (ah, what a year that was!) but none of us can rightly recall. But now I wonder if we might all remember 2013 as the year ‘Granny’ Panties made a comeback.
Victoria’s Secret supermodel Adrianna Lima certainly has a secret…that she showed to the world. The stunning brunette entered the II BrazilFoundation Gala Miami wearing a Alberta Ferrettie Spring 2012 runway gown…backwards. Doing so the silky back draping actually worked to present 31 year old Lima’s décolletage. The dress worn front or back, also features cutout side panels, great for those ladies with great legs, which Lima does sport.
As has been noted quite a bit lately Victoria’s Secret models are not the only ones to be so daring in their ‘turn about is fair play’ approach to fashion.
In 2009 Angelina Jolie wore her Max Azria to the SAG awards back-to-front and Amanda Seyfried did the same with a Bodyamr cocktail dress this year. Rachel Bilson turned things around, Celine Dion was seen in a now infamous reverse Dior tuxedo and Laura Whitmore’s tweet about turning her outfit around: “Wearing my dress backwards INTENTIONALLY” equals Lima’s own of: “Imperfection is beautiful.”
This odd practice (which I am sure sends some designers into a tail spin and might speak more to how absolutely bored some celebs might be) seems so prevalent actress Sigourney Weaver had to defend her Lanvin ensemble recently by declaring: “I did not wear it backward. The label is huge, so you’d have to be a cretin not to know which way to put it on.”
Will this odd trend continue? Will designers begin to create with the practice in mind? Time will tell, as it always does in the fashion world.