Fine Fetish Jewellery out of chains and metal

Erik von Gutenberg is proud to announce Fine Fetish Jewellery now available from Ben Gould!

Waltham, MA artist Ben Gould is turning scrap metal into fine jewelry.

 His company, LifeCycle, launched Monday January 9th on, a creative project hosting website.  What would have ended up in a landfill is now adorning fashionitstas everywhere.

                Gould began collecting trash for his art projects while attending Brooklyn design school, Pratt Institute.  Rather than spend his money on expensive art materials he says “why waste money when Brooklyn has the best trash? We produce so much waste that could easily be given a second chance.”

                Over time, Gould realized that the real problem with using discarded odds and ends is the limit of his supply.  “If I only had one helical augur from a chocolate fountain, then I could only make one ray gun.”

It was at this point that he turned his attention to bike shops.  The interchangeable parts needed to maintain bicycles are frequently the same set of items, including inner tubes and bike chains.  With a constant supply Gould can reproduce his designs without the fear of running out.

With diligence, he discovered a method using biodegradable degreasers that made cleaning the chain possible and Earth-friendly.  After tinkering with the restored material, Gould developed an original bracelet design.  By cold-forging the material perpendicular to its normal direction of movement, he is able to create an accordian-like loop that can expand over a wearer’s hand. Once past the hand, it contracts back into an oval shape, and sits comfortably about the wrist.

Gould hopes to raise support for his project on, recently featured on NBC News and BBC Radio, is rapidly growing in popularity amongst creative minds and creative supporters worldwide.  The website offers innovators an opportunity to present their ideas in a public forum.  “Backers” interested in supporting these creative endeavors are given the chance to donate money.  In exchange for their up-front donations, the creators of each project offer various material incentives including pre-ordered products, photo documentation of their project, or even a personal introduction.

Gould has until February 18th to raise his goal of ten thousand dollars, or will cancel all donations, and no funds will be exchanged.  He is offering his bracelets in a range of finishes including an array of colors, stainless steel, and electroplated chrome, silver, and 10K gold.  If successful, Gould hopes that his bracelets will be the first of many products to be sold under the name LifeCycle.  You can visit his project at

Learn more at