Latex Fashion and Rihanna: A Perfect Fit?

Laura Petrielli-Pulice claims: “I have a juxtaposed kind of life, you’d never, ever guess what I do for a living.”

The Portage Park mom designs latex fetish wear for her own Vex Clothing and will see her brand featured on pop icon Rihanna’s new ‘reality’ show Styled to Rock. One of twelve competing Petrielli-Pulice is aiming for a $100,000 prize and the chance to join RiRi’s design team. During the 10 episodes, contestants will face off attempting to create ‘a look’ for celebrity guests like tongue-lasher Miley Cyrus, Khloe Kardashian, Ne-Yo, Big Sean, Kid Cudi and plenty of others. Music producer Pharrell Williams, model Erin Wasson and Rihanna’s stylist, Mel Ottenberg serve as mentors…and judges.


“I watch all the other fashion competition shows and this one’s definitely different because of the music aspect; that’s why I wanted to do it,” latex designer Petrielli-Pulice says. “Stagewear is totally different from red carpet or what ‘Project Runway’ does with mainstream fashion.”

Petrielli-Pulice says when attending her all-girls Catholic school in Chicago: “They didn’t like the way I dressed. My skirt was too short. Combat boots. Fishnets.”  And her love of latex also put lots of people off, still she found the material most “interesting” in that latex couture is not as much sewn, as it is glued…at least the pieces she creates.

Petrielli-Pulice’s designs primarily sold at, the website for the company she started in college but can now be found round lots of places. Seeing latex fashion sneak into mainstream recognition on a show like Styled to Rock truly gives us hope here at Von Gutenberg. We all know how important our specific lifestyle niche (some would say fetish) fashion is to us, but every chance we get, either through our magazine and this blog, helping to populate events from our fantasy event list, to expounding on the inroads people like Laura Petrielli-Pulice are making and of course giving pages to our models and designers, just champions the cause of these fashions we love so much.

Have a look at our tattoo-themed issue #8 as well to see all the latex we’re into:



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The Stars Are ‘Stacking’

Our stars are ‘stacking’.  No, I don’t mean breast implants….though God knows there are lots of them out there in Hollywood. What I am on about is this latest fashion accessory, stackable rings. Lady’s like Rihanna and Jennifer Lopez, plus plenty of others not as notable are sporting what US Weekly’s fashion director calls a totally ‘on trend’ trend of mixing and matching contrasting metallic Though to be sure, Lopez managed to ‘stack’ with her Norman Silverman diamonds at the most recent Grammy’s and Rihanna had brought out Neil Lane pieces. None of us are probably going to be sportin’ such high-end shine, still stacking can be done with cheaper ring clusters like these from Forever21Loud Love Jewelry or do some snaking around from Ariel Gordon.

Don’t be surprised if we see this stackable trend for other jewelry, you know how these things catch like wildfire. One celeb wears her dress backwards and others follow so it becomes a fashion trend, a little striking make-up becomes a big splash. I opine we might see (if we aren’t already) stacking any number of jewelry and accessories. It’s just a matter of time.
But for now consider what or if you are going to stack…then go out and get to it like J-Lo and or RiRi.


And get to checking out the Von Gutenberg Digital World, here:

Rihanna’s RiRi Is Here (Almost)


I know I mentioned Rihanna creating a soon-to-be-but-actually-was-revealed-last-week-during-a-runway-show-in-London RiRi clothing line for UK’s River Island? Supposedly designed for “sassy, young personalities” the singer’s fashion sense got some knocks by critics who labeled it “Fright Night in Kmart” while Rihanna claims:  “It’s a lot of me. I’m being very selfish, I designed every piece so I that can wear it.”

Rihanna has been up to bat designing before. In 2011 she produced a capsule collection for Emporio Aramani Underwear and Armani Jeans, but it was small time for sure-basically tee’s with her face printed on them and denim pants stitched with RiRi’s “r” logo-compared with this big time launch. The River Island set features bold colors as well as floral prints, ‘maxi dresses’, a see-through mesh pencil skirt, lots of nipple poking through crop and bra tops, and leg slits, leg slits, leg slits. Just think about the many outfits you’ve seen Rihanna in and you get the idea of what the 120 piece RiRi collection will look like. One sheer red dress revealed on the runway was a version of the singer’s own Azzedine Alaia dress she wore to this year’s Grammys, another was a tie-dyed cropped shirt and skirt very much (so very it was described as nearly identical) to the Jeremy Scott look Rihanna wore in her “We Found Love” video.


I guess it is a case of go with what you know, or at least what you have worn. In the end whether designs like this will be popular with buyers, if RiRi turns out to be a vanity project, or if this venture leads to more design success for Rihanna time will tell. For now I am here to report the designs have been seen, show you a couple of pictures and like you, wait until March 5th when RiRi goes on sale at River Island.

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It’s No Secret

As ‘Hercules Strong’, media critic on the website opined: “CBS’s  Victoria’s Secret special did a lot better in the Vegas slot last Tuesday than Vegas ever did.”

I ask: is anybody surprised that the special of scantily clad models would do better then a run-of-the-mill T.V. drama?

Let’s face it, high-end sexy fashion is as mainstreamed as mainstreamed can get and yes, though I am aware of what demographic makes-up a lot of the audience for these specials, there is no denying how super popular the yearly VS show is and how they give everyday America (and the rest of the world actually) a great chance to see some startlingly cool new lingerie and also performances of some of today’s more popular musical acts.

Fashion mixing with popular music, T.V. and celebrity is nothing new (Victoria’s Secret actually snagged ole Bob Dylan for an advertisement in 2004, if you recall) but trotting out stunning beautiful beauties wearing very little on late night T.V. is a rather new phenomena.

Begun in 1995, the Victoria’s Secret ‘Runway Angels’ (you’ve seen the runway models sporting wings, right?) have been strutting into the hearts, minds and libidos of all who watch them on the special’s night or those who stream some video of the night later. This year none other than Rihanna (up on the catwalk with some models) joined in the bra and panty revealing (I mean to say she sang, she didn’t strut really!) along with Bruno Mars and Justin Bieber. “I would rather be here than anywhere in the world.” Bieber commented, proving the kid might be young but he certainly understands the important things in life.

The whole V.S. thang was begun by Roy Raymond back in 1977. He was embarrassed when purchasing lingerie for his wife Gayle, routing round a department store through fuzzy bathrobes and the like and thought there should be a store in the mall that sold lingerie exclusively and made it easier for men to go in a buy their wives or girlfriends something sexy (or actually for men to buy themselves the present their significant others would wear for them). Now the brand has become synonymous with all kinds of naughty, yet high-end wear. This year’s show, taped on Nov. 8th in New York featured those amazing angels-Doutzen Kroes, Adriana Lima, Joan Small, Candice Swanepoel, Lily Aldridge-to name a few and due to the recent upheavals on the upper east coast of the U.S. (especially in the N.Y. area) VS and CBS (the network that aired the special that beat out Vegas) each donated to Sandy relief efforts.

Every year there is usually a wickedly expensive piece of lingerie featured, something that most of us could never afford and this year Alessandra Ambrosio donned a jewel-heavy “Fantasy Bra” (that’s rubies, sapphires and diamond jewels) priced as $2.5 million.


Rihanna In Fetish Clothes

Erik von Gutenberg recommends Rihanna. She already had fetish clothes on, as early as 2007 at a Toronto concert! She simply rocks and looks awesome!

Rihanna (born Robyn Rihanna Fenty on February 20, 1988) is a Barbadian recording artist and model. Born in Saint Michael, Barbados, Rihanna moved to the United States at the age of 16 to pursue a recording career under the guidance of record producer Evan Rogers. She subsequently signed a contract with Def Jam Recordings after auditioning for then-label head Jay-Z.

In 2005, Rihanna released her debut studio album, Music of the Sun, which peaked in the top ten of the Billboard 200 chart and features the Billboard Hot 100 hit single “Pon de Replay”. Less than a year later, she released her second studio album, A Girl Like Me (2006), which peaked within the top five of the Billboard albums chart, and produced her first US number one hit single, “SOS”, as well as Billboard Hot 100 top ten entries “Unfaithful” and “Break It Off”. Rihanna’s third studio album, Good Girl Gone Bad (2007), peaking at number two on the Billboard 200, featured five top ten hits including three US number one hit singles—”Umbrella”,  “Take a Bow” and “Disturbia” —and the worldwide hit “Don’t Stop the Music” . The album was nominated for nine Grammy Awards, winning Best Rap/Sung Collaboration for “Umbrella,” which features Jay-Z. Her fourth studio album, Rated R, was released in November 2009.

Rihanna has sold over 12 million records, worldwide in her four-year career span and has received several accolades, including the 2007 World Music Awards  for World’s Best-Selling Pop Female Artist and Female Entertainer of the Year, as well as the 2008 American Music Awards for Favorite Soul/R&B Female Artist and Favorite Pop/Rock Female Artist. Rihanna has attained five Hot 100 number one singles, becoming the first of two female artists, joint with Beyoncé, with the most number ones attained within the 2000s. She also serves as one of Barbados’ honorary cultural ambassadors

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