Laura Petrielli-Pulice claims: “I have a juxtaposed kind of life, you’d never, ever guess what I do for a living.”
The Portage Park mom designs latex fetish wear for her own Vex Clothing and will see her brand featured on pop icon Rihanna’s new ‘reality’ show Styled to Rock. One of twelve competing Petrielli-Pulice is aiming for a $100,000 prize and the chance to join RiRi’s design team. During the 10 episodes, contestants will face off attempting to create ‘a look’ for celebrity guests like tongue-lasher Miley Cyrus, Khloe Kardashian, Ne-Yo, Big Sean, Kid Cudi and plenty of others. Music producer Pharrell Williams, model Erin Wasson and Rihanna’s stylist, Mel Ottenberg serve as mentors…and judges.
“I watch all the other fashion competition shows and this one’s definitely different because of the music aspect; that’s why I wanted to do it,” latex designer Petrielli-Pulice says. “Stagewear is totally different from red carpet or what ‘Project Runway’ does with mainstream fashion.”
Petrielli-Pulice says when attending her all-girls Catholic school in Chicago: “They didn’t like the way I dressed. My skirt was too short. Combat boots. Fishnets.” And her love of latex also put lots of people off, still she found the material most “interesting” in that latex couture is not as much sewn, as it is glued…at least the pieces she creates.
Petrielli-Pulice’s designs primarily sold at vexclothing.com, the website for the company she started in college but can now be found round lots of places. Seeing latex fashion sneak into mainstream recognition on a show like Styled to Rock truly gives us hope here at Von Gutenberg. We all know how important our specific lifestyle niche (some would say fetish) fashion is to us, but every chance we get, either through our magazine and this blog, helping to populate events from our fantasy event list, to expounding on the inroads people like Laura Petrielli-Pulice are making and of course giving pages to our models and designers, just champions the cause of these fashions we love so much.
Have a look at our tattoo-themed issue #8 as well to see all the latex we’re into: